Some churches will go to great lengths to make visitors feel comfortable like renovating the children’s ministry wing or adding new ministry programs; but is that necessary? Being friendly and welcoming doesn’t mean taking out a loan. It might just mean moving through a paradigm shift and looking with fresh direction at your ministry. Knowing what visitors look for as well as what they experience when they pull into your parking lot is a great place to begin. Though some would argue a welcoming church begins well before the parking lot, for the purposes of our research, that’s where we’ll begin.